By Craig Turner-Bullock

With 64% of NZ households being home to at least one pet*, Kiwis have more domesticated animals than almost anywhere in the world! With that many furry companions, it’s unsurprising to see the rising popularity of Instagram accounts made specifically for our little friends.

If you’re looking to jump on the latest social bandwagon, pet photographer Craig Turner-Bullock – animal obsessor, Fujifilm X-Photographer and New Zealand portrait photographer of the year, has shared a few industry secrets to help you capture those gram-worthy shots.

1. Be prepared for any situation

Grab a lead, treats (a MUST for stubborn cats!), toys, and a camera that’s easy to manoeuvre and light enough to keep up with a playful puppy if you need to run around (I recommend this one).

2. Remember to have some fun! 

Playing with your loyal pet first will burn off some excess energy and build up trust – plus it will put you both in a good mood while you’re at it.

3. Use higher shutter speeds

We’re talking between 1/2000 and 1/4000 of a second to really freeze the motion of your playful pal.

4. Capture unique facial expressions

To do this, frame your portrait by getting low and meeting the eye level of your little (or large) critter.

5. Get outside

Once you’ve gained some confidence shooting around the house, head outdoors to the beach for some splashy, happy fun (make sure you have a weather sealed camera).

Alternatively, set up camp in the backyard and capture your cat as it stalks through its own domestic jungle. This gives you the chance to get some great action shots.

 6. Make the most of golden hour

Place your fur-baby between yourself and the golden-hour sun for a glowing halo effect. Or you can keep the sun behind you for sun-dappled faces, as well as shiny eyes and noses.

7. Get your pet looking into the camera

Pets are often a little sceptical of the lens pointed at them. Try holding their favourite toy near your camera to get them looking right at you for the perfect portrait.

8. Patience, patience, patience!

It’s the most important tip. Don’t forget, stars aren’t born overnight.

*Companion Animals New Zealand 2016 report.

See the original article by Craig Turner-Bullock on Newshub.

8. BONUS TIP!

If you want an exciting challenge to fill your Instagram feed with amazing and unique images, then we've got something you'll love!

Embark is a 6-month online challenge-based dog photography course, that will give you a whole host of tips and tricks so you'll never have to think of something insta-worthy again. Twelve themed challenges spread over 6 months makes it ideal for you the get great shots, spend time with your dog and up your insta-game!

Find out more about Embark and register your interest here.